What is Niche Marketing?

A niche market is a small segment of the larger market that is defined by its unique needs, qualities, etc. Or the process of promoting and selling a product or a service in that small segment of the market is called niche marketing. My father always tells me that a generalist does everything decently and …

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A Detailed Guide on Content Marketing

Content marketing is a strategic marketing approach that mainly focuses on sharing informative content that is relevant, interesting, and useful to your target audience with the goal of generating profitable actions among customers. Content marketing attracts prospects and transforms prospects into loyal customers by creating and sharing valuable content. The new form of marketing doesn’t …

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