Cold emails still work great to approach any prospect with a product or service.
Many small start-ups use cold emails to obtain early traction for their products and to increase the visibility of their brand.
However, many fail due to the mistakes they make and by the time they realize it, it becomes too late to recover.
In this post, I’m going to discuss 7 of the cold email mistakes that can lead you to failure.
Let’s get started,
7 Cold Email Mistakes That Causes Failure
1. Not Verifying the Email Address
You buy an email list from Udimi or pay a freelancer to collect emails based on your niche.
Now what most people do is, sent emails without even verifying the email addresses. There can be a lot of inactive emails on the list. Sending emails to all those emails will decrease the deliverability rate of your emails and also decreases the open rates of your email campaign.
As a result, your email account may get blocked due to violation of the Spam Policy.
Confused about how to know whether the email is active or not?
Well, you can use email checkers like Neverbounce to verify and filter your email list.
2. Poor Subject lines
Most of us open an email after reading its Subject lines.
No matter how well you format your email, it doesn’t matter if nobody opens your emails.
Subject lines act as your first impression in front of your prospect, you fail to write good subject lines, your whole cold email campaign fails.
Now, how to write good subject lines to increase your open rates?
To learn how to write good subject line, you can check How to be an Email Subject Line Superhero
3. No Call-to-Action
You’ve crafted a great email with a good subject line. Your prospects have opened and read the email, but you don’t have a call-to-action where they can react to.
This mistake leads to the failure of many people who start cold email campaigns.
A well-crafted subject-line increases your open rates and a clear call-to-action is bound to increase your response rates.
4. Overloaded CTA (Call To Action)
Not having any CTA in your email can underdetermine the entire purpose of sending them, while having multiple or overloaded CTA can also confuse your prospects.
Many have the misconception of having multiple CTA increases the chances of clicking at least in one.
However, studies found that having a single call-to-action increases clicks by 371% and 1617% conversions.
5. Using no-reply Email Addresses
Okay, you’ve sent a cold email to your prospects.
He’s interested in the product or service you’ve offered. Great!
He wants to contact you for more details of the product.
Since you’re using a no-reply email address he can’t contact you.
This is what most people make the mistake while sending cold emails, they sent emails using a no-reply email address.
Using a no-reply email address leaves no room for interaction and it also restricts the prospect from taking any action.
6. Using Email Templates
I understand that most people are busy with other works and using a ready-made email template saves a lot of time.
However, this is not what I recommend doing.
Your prospect might have already read lots of emails of the same email template you’re thinking to send. Seeing the same kind of format will not create a different impression.
Taking some time to craft an email will be more responsive than using templates. This will also create a unique impression on the reader.
7. Not sending follow up
It usually takes 2-3 follow-ups before you sell anything to a stranger. Why?
Due to all the scams happening every now and then, people have a fear of being scammed.
So, the 1st emails should be sent in order to build trust and provide information and the last emails should be sent to sell your products and services.
However, most people give up after sending one email and never think of sending a follow-up.
Also remember, people receive an average of 84 emails a day and there are chances that your email was not even opened. There may be people who are already interested in your products or services and want to know more about them.
Sending follow-up emails will increase the chances of open rates and provide better details about your products or services.
Well, there are lot more cold email mistakes like using your domain for cold emails, not warming your new domain to increase deliverability rate, etc.
However, the mistakes I’ve discussed are critical mistakes that can lead you to failure.
Want me to write in detail about the mistakes I’ve not discussed?
Are you making any of those mistakes?
Let me know in the comments.