We love free things. Don’t we? Especially when we are getting extra benefits from the free stuff. There are tons of free SEO tools out there and it’s very hard to choose the right one and some of the free tools are junk.
Don’t worry I’ve made things simple for you. I have personally used and selected some of the best free SEO tools for you.
Use these free tools to increase your website traffic and ranking on Google.
1. Google Analytics
Google Analytics is the most used SEO tool in the world. Apart from being free, Google Analytics provides features like a premium tool. It provides you with information like bounce rate, traffic channel, number of page views and there are a lot more that Google Analytics offers.
However, in the beginning, it seems difficult to understand Google Analytics properly. Take your time understanding it.
Once you start to understand Google Analytics properly, you can improve your SEO soo much more with the help of it.
Check: How to Use Google Analytics
2. Google search console
Google search console may probably be the best tool in the list. Google search console is more than an impression and page-click tracking tool.
Google Search Console provides you with data just like Google Analytics does but in a more simplified manner.
You can also check the mobile usability report in Google Search Console and if your website has any issues with mobile optimization then Google Search Console will notify you.
Ubersuggest may be the best tool if you want to outsource your competitors.
This is how you use Ubersuggest.
First, type your competitor’s domain or any keyword that you want to rank for. Ubersuggest with show you with the monthly visitors, SEO difficulty and the number of backlinks you need to rank number one for that keyword.
Ubersuggest also shows you all the keywords idea and keyword suggestions that are around that topic.
There is soo much more you can do with Ubersuggest like checking how many websites are linking to your competitors and who are linking.
4. Rank math Seo and Yoast SEO
No matter how strong your off-page SEO is and how many strong backlinks you have but your traffic won’t change if your on-page SEO is not good. That’s when Rank Math SEO and Yoast SEO comes handy.
Rank Math SEO and Yoast SEO are both WordPress plugins that will help you in your on-page optimization.
You can set your meta description and permalink with the help of these plugins. They also have the feature to analyse your content readability and how to improve it.
But there are some more features that Rank Math SEO provides. After the latest update of Rank Math SEO, you can analyse your Title and improve it for better CTR. And also with the help of Rank Math SEO, you can add more than one focus keyword which Yoast SEO doesn’t provide.
Warning: Don’t use both the plugins together for better on-page SEO. They may clutch with each other and decrease the page speed of your website.
5. Google Trends
Google trends is a very underrated tool when it comes to SEO. But the data provided by Google Trends can be very helpful in SEO analysis.
Here’s how to use Google Trends for SEO analysis.
Let’s say you want to rank for the term “Email marketing”, go to Google trends and it will show you all the data and the trends of it over the past years. This data will help you in your keyword research and will show you the future trend of the keyword.
6. Google Keyword Planner
There is no doubt that Google offers some of the best SEO tools for free and Google Keyword Planner is one of them. You can find Google Keyword planner Google Ads under the tools section. When you type a keyword in Google Keyword Planner, it will show you the monthly search volume, related keywords and the competition of the keyword.
Although, its a part of Google Ads but you can sign in for an account and get access to it.
If you are starting out newly with a website and don’t have enough money for a paid SEO tool then the above tools are enough for your SEO. Like we all know that free tools have their limitations. So, all the tools mentioned above also have some limitations.
But if you want more from an SEO tool then you can get access to a paid one.
Some of the most popular paid SEO tools are SEMRush and Ahrefs.
How many of you are using at least one of these tools? And what are the free SEO tools are you using for your SEO?