What is Niche Marketing?

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what is niche marketing

A niche market is a small segment of the larger market that is defined by its unique needs, qualities, etc.

Or the process of promoting and selling a product or a service in that small segment of the market is called niche marketing.

My father always tells me that a generalist does everything decently and a specialist does only one thing but he is the master in what he does. The same thing holds even in marketing.

If you try to focus on everything you may be decent in all but not great. And if you go with one niche, you will know everything about it.

In this post, I’m going to discuss the benefits of niche marketing and other stuff related to niche marketing.

Let’s get started

Benefits of Niche marketing

There are several benefits of niche marketing. Here are some of its benefits:

1. Higher ROI

With niche marketing, you’ll be targeting a certain niche and specific group of users. So, they’re more likely to purchase from you instead of someone who is into mass marketing. 

With niche marketing, you may get lower traffic but the conversion rate of that traffic will be higher.

For example, you are into niche marketing and get 10 visits per day from which 1 visit converts every day. On the other hand, your competitor is into mass marketing and gets roughly 100 visits per day from which 1 visit converts every day. 

Calculating the conversion rate, your conversion rate is 10% whereas your competitor’s conversion rate is 1% although he gets more visits every day. As a result, you have a greater conversion rate than your competitor.

2. Expert Of Your Field

When you are dealing with a certain niche every day in and out, you become an expert of your niche. 

Becoming an expert in everything is quite impossible but becoming an expert in a single thing is possible.

When you become an expert in your niche you can define your skills and attract those who need your specific service.

3. Low Competition

Since mass marketing deals with a number of niches as a result the competition is quite high. On the other hand, niche marketing deals with a single niche which makes it a lot more less competitive than mass marketing.

Reduced competition is not a bad thing, the lower the competition the less you have to worry about your competitors to outsmart you.

How to find the perfect niche?

If you are struggling to find a good niche for your business, here are some ideas to find the proper niche for your business.

Credit: Neil Patel

1. Follow Your Passion

You are more likely to fail in a business if you are not passionate about it.


Business isn’t easy and if you start a business that you’re not passionate about, your odds of quitting the business is very high when the business doesn’t seem to be successful.

So, write a list of things that you’re passionate about, the list will help you throughout the rest of the process.

2. Identify Problems You Can solve

Now that you’ve written the list of things that you’re passionate about.

It’s time to find the problems you can solve with the things you’re passionate about.

This will help you narrow down your list and find a more appropriate niche for your business.

3. Check Your Competition

It is very necessary to check the competition of your niche. If a niche has high competition, it shows that the niche may be quite profitable.

But before going with the nice you should also keep in mind whether or not you can stand out in that competition.

Search for niches that have quite low competition with a good amount of conversion rate.

Some Ideas For Successful Niche Marketing

Niche marketing isn’t possible everywhere. And due to that, some people think niche marketing is a disadvantage.

Here, are some Niche Marketing ideas that will help you:

1. Learn About Your Audience

Since niche marketing deals only with a certain category of people doesn’t mean that you don’t need to research your target market.

In fact, running a successful business while offering a certain niche can make it even more difficult to figure out who our ideal customer is.

So, it’s better to segment your audience for a niche business. The smaller your audience the better you need to know your customers.

2. Choose Proper Advertising Platform

All advertising platforms may not be suitable for your niche business.

Although social media ad platforms are good in most businesses but it may not be suitable for your business. Due to the huge amount of audience, the competition is also high. As a result, the products get saturated too soon.

Not only the process is expensive, but the effort is also high. Be specific about your goals and then use your ideas to meets those goals.

3. Solve Customers’ Problems


Smaller markets are just as competitive as larger markets. For this reason, it is good to look out for your customers’ problems and come up with a solution to it.

And then make a marketing strategy to outsmart your competitors.

4. Use Offline Market Too

Although the internet is taking over lots of markets but you should remember that the offline markets can be as good.

There are businesses that work well in the offline market but don’t work well in the online market.

So, make sure to use the offline market as well along with internet marketing.

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