Most people don’t pass your headline and read the rest of your article.
They decide whether to read an article or not by reading the headline.
So, it is very important to write catchy and great headlines in order to attract people to read your article.
Well, don’t worry here in this post I’ve written 7 tips to write great headlines and increase your CTR.
Let’s get started.
7 Tips To Write Great Headlines
1. Use Numbers
Using numbers is a great way to write attractive blog headlines.
Starting your headline with a number can help your headline stand out.
Why is this so?
Well, number impacts the readers’ minds psychologically.
- “How to lose weight in 7 days?”
- “10 tips to lose weight efficiently in 7 days”
Which of the headline would you click?
It obvious in most cases you will click on the second example because the first example seems too generic while the second one contains specific numbers which imply that the writer is credible on the subject.
2. Asks Questions
People are more likely to click due to curiosity.
And using questions in your headlines creates curiosity, people who want to know the answer will click the headline and read the full article.
Also, make sure the question you’re asking is not a general question which they can answer easily but will provoke them to think and generate curiosity.
If you’re a blogger then you’re sure to click on this headline and read further.
3. Keep Headlines Under 70 Characters
Google and other search engines best display headlines under 70 characters.
Your headlines might get cut off by search engines if they have more than 70 characters as shown in the picture below.
If you want your headlines to look good and avoid them from being cut off, consider writing headlines shorter than 70 characters.
4. Use Emotional Words
We all are emotional beings, aren’t we?
We tend to make most of our decisions based on emotion than with logical analysis.
When it comes to headlines, the headlines that have one or more emotional words tend to perform better than the ones that don’t have any.
Here are some emotional words that you can use while writing your headlines:
5. Describe What The Article is About
People searching for queries on Google and other search engines are the ones looking for answers to their questions.
Describing what your article is about in your headlines answers their question, they’re more likely to click on your article and read it.
This also has a higher chance of fulfilling search intent that most SEO experts talk about.
6. Write Multiple Headlines
Writing multiple headlines for a single article is the best way to write great headlines.
Try writing at least 5 headlines for each article you write and choose the best one to use as your blog post’s headline.
I usually write 5-10 headlines before I select a headline for my blog posts.
We all have heard of the proverb “Practice makes a man perfect”, try implementing it while writing your headlines. The more headlines you write the better you become and the more knowledge you get.
7. Use Headline Analyzing Tools
Last but not least is using headline analyzing tools.
It’s not enough just to guess whether a headline is good or not.
This is where headline analyzers come in handy, it provides you with data like word count, character count, and other helpful information. It also provides you with an overall score for your headline.
If your headline has a score above 60 then it’s fine but try to write your headline as catchy as possible.
Headlines possibly are the most important part of an article as it defines your entire context and also is the first thing your viewers will see.
Following the methods above will surely be helpful but it is also essential to use your own creativity.
Let me know in the comments down below what tricks do you use to write great headlines?