Digital marketing also known as Online marketing and Internet marketing is one of the fastest-growing marketing models in the world.
Humans are now mostly dependent on digital products and the internet obviously. This is the reason why digital marketing is growing very rapidly. It is said that digital marketing will overtake all the other markets in the upcoming 10 years or so.
Due to its overwhelming growth, even the big brands are adopting digital marketing in their promotion and businesses. In this post, we are going to discuss digital marketing and its types.
Let’s get started
What is Digital Marketing?
Digital marketing refers to advertising delivered through digital channels such as emails, social media, websites, etc.
Or in simple words, Digital Marketing is any form of promotion or advertising that is done through electronic devices.
Digital marketing can be done both Online and Offline.
The online channels are social media, websites, emails, etc., and the offline channels are television, mobile phones (SMS and MMS), etc.
History Of Digital Marketing [Source: Wikipedia]
Before we start anything, it’s very important to know the history of it. So, let’s read a little bit about the history of digital marketing and its growth.
People started to recognize digital marketing from 1990 onwards after the creation of the Archie search engine although digital marketing was around from a way longer time.
In the 2000s, with the increasing numbers of internet users, customers began searching for products and making decisions about their needs online first.
In addition, a survey in 2000 in the United Kingdom found that most retailers had not registered their own domain addresses.
Digital Marketing became more sophisticated during the 2000s and 2010s when the proliferation of devices capable of accessing digital media led to sudden growth.
The change in customer behavior improved the diversification of marketing technology. Digital media growth was estimated at 4.5 trillion online ads served annually with digital media spend at 48% growth in 2010. And digital marketing is growing even now.
The Importance of Digital Marketing
If you are wondering why digital marketing is important, the answer is that your competitors are already using it. With the growth of the internet, more and more people are spending their time online. Over 7.7 billion people are using the internet all over the Globe.
And if you are in a market where your competitors are the bigger brands like Amazon, Walmart, etc. it’s very hard to compete with them. But you do have a chance with digital marketing cause you can reach the same number of audiences by using methods like SEO, Email marketing, PPC ads, etc.
With SEO you can rank your website on the top of the results as sites are ranked based on relevancy. And the big corporations can’t buy their way to the top ranks. To rank in the top results they will have to optimize their pages and sites the same as a small corporation or site owners.
This creates an opportunity for the small to mid-cap businesses to compete with the bigger corporations.
Types of Digital Marketing
I’ve come across several types of digital marketing. Here are some of the leading types of digital marketing:
1. Social media marketing
Social media is growing faster than anything if you are starting out with a new business, you should leverage social media marketing to get quick attention and scale your business faster. Most businesses do well on Facebook but if you are into B2B, Linkedin is for you.
Social media is a great way to promote products or services organically to your followers. Interacting and engaging with them through social media channels is a great way to increase customer loyalty and brand awareness.
Also, you can target the right audience and the location that is ideal for your business. This can help you perform better in the short term and long term as well.
2. Content Marketing
Content marketing attracts prospects and transforms prospects into loyal customers by creating and sharing valuable content. The new form of marketing doesn’t involve direct sales. Instead, it builds trust and rapport with the audience.
Content marketing helps businesses prepare and plan for a reliable and cost-effective source of website traffic and new leads.
3. Search Engine Optimization
Search engine optimization or SEO is the process of driving traffic organically to your website or any other platform from search engines.
Or in simple words, the practice to rank higher in search engines in order to get more organic traffic is called SEO or Search Engine Optimization.
Most people don’t like to scroll to page 2 of search results, I’m one of them too, so SEO is necessary to rank your business higher in search results. But is SEO quick? By no means SEO is quick. SEO takes a lot of time but once you start getting results, your business will grow better.
4. Search Engine Marketing
Search engine marketing is the process of gaining website traffic by purchasing ads on search engines. Advertisers bid on the keywords they are targeting in order to show their ads alongside the top search results on search engines like Google and Bing.
Search Engine Marketing also gives advertisers the opportunity to show their ads to the right and appropriate audience.
5. Affiliate Marketing
Affiliate marketing is the process of earning a commission by promoting other brand’s products.
Now you may have this one question in mind, how can implement affiliate marketing to expand our business?
Be patient I’m going to explain everything. You can create an affiliate program for your products and let the affiliates promote it for you.
To do this you can leverage the social media influencers who have millions and millions of followers to promote your product.
Although your profits will be cut by a certain amount, you can expand your business in a short period of time.
6. Email Marketing
Last but not least in this list is Email Marketing, as the term suggests it involves emails. Email marketing is a classical form of marketing. You can send information regarding your brand, latest blog posts, or products through emails. Most of the big brands use email marketing to interact with their customers.
But be cautious when you are sending unisolated emails that may end up in the spam box. So, make sure you’ve gathered your email list by your own means and not from a third party company. The receivers have to be your customers or have opted in receiving your emails. You can also use email marketing tools for collecting emails and sending emails in bulk.
As we have discussed before that digital marketing is growing rapidly and we also have a lot of opportunities to be successful with digital marketing.
And of course, no one can afford to miss those golden opportunities of the web and eventually all marketers will have to master online marketing in order to stay in the market.
You can use some or all tactics of digital marketing to grow your business and compete with your competitors.
Will you use any of these tactics in your business?
Let me know in the comments.