Unbounce is one of the best landing page builders that one can use. It provides you with such amazing features that you’ll love using it.
In this post, I’m going to discuss the 7 Unbounce features that you can’t ignore.
Let’s get started.
1.Drag And Drop Builder
Unbounce provides you with awesome and powerful “Drag and Drop” page builder features.
This feature allows you to move the elements in your landing page and adjusting them according to your need.
Using this feature you can also add things like:-
- Images and texts
- Custom HTML codes
- Sticky Bars
- Social Network Widgets
- And much more.
Adjusting elements and editing things is very simple and easy in Unbounce. If you’re the kind of guy who creates landing pages in a relatively quick and easier way, without coding, try using Unbounce.
2. Adding Background Video
Videos always convert better than images. And Unbounce allows you to use videos in the background on your landing pages.
Using videos in the background of your landing pages will capture the attention of your visitors. Also, you can auto-play the videos in the page section.
3. Dynamic Text Replacement
Dynamic text replacement adds an extra edge to your landing pages.
So, what actually is dynamic text replacement?
Dynamic text replacement is a feature that adds personalization to your landing pages in real-time. Based on the keywords parameter and value chosen in the URL. You can also set default keywords, in case your visitors don’t enter any keyword.
Here’s how Unbounce explained dynamic text replacement.
Adding dynamic text in your landing places can really help you increase your conversion rate.
4. Add Custom Scripts and Pixels
Also, you can add your Microsoft ads goal tracking code, if you’re using Microsoft ads for your marketing campaign.
5. AMP Landing Pages
Most people don’t like to stay on a webpage if it loads very slow. Hence, they bounce if the page doesn’t load fast. It is found that 70% of the visitors leave the page if it doesn’t load in under 5 seconds.
With Unbounce, you can create superfast AMP landing pages. Basically, AMP or Accelerated Mobile Pages increases the load speed of your web pages for mobile devices.
And Unbounce says that you can create AMP landing pages that will increase your loading speed by 85% than standard mobile pages.
6. Pop-ups and Sticky Bar Builder
Pop-ups can be really annoying even I hate them but there’s no denying that it works.
The reason they work soo well is that you can create multiple different pop-ups for different pages of your website.
With Unbounce you can take your pop-ups another step further. Unbounce lets you decide where and when you want the pop-ups to appear. You can also target a specific audience using custom triggers and showing personalized offers.
Lately, many marketers started using Sticky bars as an alternative to Pop-ups as they’re less annoying than pop-ups and still convert well.
Sticky bars are very identical to pop-ups and are used in the same manner as well. The only difference is that Sticky bars are slimmer and look more like the part of the page.
If you’re into digital marketing then you’re probably going to need more than one tool.
It great to know that Unbounce integrates with some of the most popular marketing tools present in the market.
Here’s the list of some tools that Unbounce integrates with-
- Crazy Egg
- Google Ads
- Google Analytics
- Google Tag Manager
It also offers an API so your developers can create customized integrations.
These are some of the most effective features of Unbounce but these are not the end of the features that Unbounce provides.
Not to mention that Unbounce provides 100+ free landing page templates to choose from and create your landing pages.
If you’re still confused about Unbounce, here’s a review I wrote solely on Unbounce that discusses all of Unbounce’s pricing features, the pros and cons of it, etc.
As mentioned you can also try Unbounce free for 14 days and then decide whether to purchase it or not.