A Detailed Guide on Content Marketing

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what is content marketing

Content marketing is a strategic marketing approach that mainly focuses on sharing informative content that is relevant, interesting, and useful to your target audience with the goal of generating profitable actions among customers.

Content marketing attracts prospects and transforms prospects into loyal customers by creating and sharing valuable content. The new form of marketing doesn’t involve direct sales. Instead, it builds trust and rapport with the audience.

Why choose content marketing?

Content marketing has been with us for a very long time and till now it is the best marketing strategy to generate leads.

Content marketing helps businesses prepare and plan for a reliable and cost-effective source of website traffic and new leads.

The reliable source of traffic and leads from your evergreen content will give you the flexibility to experiment with new marketing tactics.

Additionally, your content will not only help attract leads- but it will also help educate your target audience and generate awareness for your brand

Types of Content Marketing.

There are several types of Content Marketing, like:

  • Blogging
  • Video
  • Podcasting
  • Infographics
  • Email
  • Visual content
  • eBooks
  • Lead magnets
  • Whitepapers
  • Courses
  • Webinars
  • Free apps 
  • Social media posts

And much more.

Here we will discuss some of the most common types of Content marketing.

Blogging

When you say the word blogging most, people think of a misunderstands informal sharing their thoughts and feeling with the world from their bedroom. Those definitely exist, but this isn’t what we are focusing on here.

We’re focused on using a blog to earn an audience, building relationships, and market to grow the content.

Blogs are a powerful type of inbound content and allow for a lot of creativity in terms of their purpose and topic. With a blog, you can do things like promoting other external and internal content and blog articles via links, adding social media buttons, and incorporate product information.

You can check out blog posts to get a brief idea about it.

Video Marketing

A picture is worth a thousand words and a video is worth a thousand pictures. Video allows you to tell a story faster than other forms of medium. In an instant, with the right characters, setting, and mood, you can make someone feel exactly what you want them to feel.

According to research done by Digital Knowledge, about 45% of the consumers want to see videos from the brand they interact with. And video marketing can boost your conversions, improve ROI, and help you build a loyal relationship with your consumers.

Here’s how you can leverage your video marketing

Credit- Neil Patel

Podcasting

The human voice can convey much more meaning through tone and infection than the printed word ever can.

And also podcast allows for a lot of creativity as they can be of any topic of choice. Additionally, you determine other factors related to the podcast such as who’s on the podcast, where you promote it, and how long are the episodes.

Here’s an example of podcast:

Credit- Neil Patel

Infographics

Of all the different forms of content marketing, infographics are the ones that can really throw a big curveball for digital marketers. It is a shame because a good infographic can get a lot of attention in the form of shares and inbound links.

Successful infographics are simple, impactful, and meaningful. The point of them is to take a lot of complicated information from a study or survey and break it down into the most important points.

Here’s an example of infographics-

inforgraphics

Email

Email might sound old but it is the most effective form of marketing that exists till now.

It is the most effective cause it connects you directly to your customers. When they give you their contact information, there’s a level of trust that can be explained.

You can use Email marketing tools like Get Response, Aweber, etc. for effective email marketing.

Want to learn more about email marketing?

Check out our email marketing article to know more about email marketing.

Webinars

 A webinar is a web-based seminar, usually held using video conference.

The content marketing institute shows that marketers consistently rate webinar marketing as one of the top 12 frequently used strategies and in the top 5 list of effective marketing.

Here’s an example of free webinar- Build Your Fortune With Emails

Social Media Marketing

Social media has a reach to over 3.81 billion people which is a great number. It is a powerful way for businesses of all size to reach prospects and customers. Your customers are already interacting with brands through Social media, if you’re not interacting with your customers through social media then you’re missing out on something very huge.

Check: How To Do Social Media Marketing For Business.

Effective ways of Content Marketing

Now that you’ve known most forms of content marketing. It’s time to get a strategy to apply cause without a strategy, success or failure is just a matter of luck- and you risk all your hard work and efforts go waste.

Let’s get started with the strategy.

  • Set up Goals- A good starting point of Content marketing is setting up goals. This is a brief statement that makes easier to focus on what’s important and what’s not- in creating your content so your content marketing strategy stays on track.
  • Determining who your audience is- If you don’t know who your audience is and what do they want. It’s no point of starting out with content marketing. For your strategy to be successful you need to be clear about your audience and their needs.
  • Focus on Facts and Think Tactically- Sometimes you personally verify results or data through your own experimentation. What was true 5 years ago- or even last year- may no longer apply. So, instead of accepting everything you read in other sites and blogs at face value, get a habit of thinking tactically and critically.
  • Audit your existing audience- A content audit can help you to stand out in an era of mass content production. Collect all the existing content and analyse the data sets to understand the actual state of your content. What kind of content attracts your audience? What content brings you to the best results? What do you need to improve?

Benefits of Content Marketing

Boosts Conversions

The greatest benefit of Content marketing is that it boosts your conversion rates and at a very cheaper price. 

Customers are more likely to purchase a product once they read your content. High-quality content attracts more readers, always put a good value on your content.

Higher visibility in search engines

For each of the post you upload, would be transferred to index by Google. Note that, more quality pages index has a greater chance to get registered in the ranks for more search queries.

So, if you aim for long-tail keywords, then you should have no trouble appearing for those searches with an archive of information.

Decreased marketing costs and compounding value

Content marketing is time-consuming. So, it is common to not gain a lot within the first month with marketing strategies but have patience and you are sure to see growth in the following months and later a lot more.

Once you invest enough efforts and time, you can expect your returns multiple times more of what you invested, consistently.

Improves brand reputation

Building impression on people has always been a priority in this business. The representation of your products should be helpful, informative to the viewers. Only then it would leave a positive impression about your brand. In addition, when you publish something new, as per their requirements, they will have your products as the first choice and may also bring you some traffic. 

Check: How You Can Build Your Brand?

Better customer relationship

Great content will increase loyalty with customers. With better information content you could develop a good relationship with your followers. Once they start turning towards your content as the first option for grabbing information, then they surely will be loyal to you till the day they buy your products.

Conclusion

In today’s generation, most of the services have turned digital.

Hence, with an abundance of knowledge and information people themselves now have their choices and opinions on their necessities.

So, in order to capture the attention and interest of buyers, content marketing should be a must-have tool.

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