While scrolling through Google News, I came across an article that was talking about Google EAT and the importance of it in ranking.
After going through that article, I did some more research on Google EAT and decided to write something about it.
In this post, I’m going to share with you the things I’ve learned about Google EAT after my research.
Let’s get started.
What is EAT?
With billions of blog posts being published every day, Google wants to deliver its users not only with relevant information but also with correct information.
And when it comes to health, wealth, and happiness. Google doesn’t want to serve its users with blog posts that share uneducated advice, opinions, or have chances of fraud.
Google is trying to protect its users from low-quality content that has the potential to be detrimental to the searcher with Google EAT.
EAT stands for Expertise Authority and Trustworthiness.
Now let’s understand each of the following in details:
Talking about expertise leads us to one simple question i.e. Who do we call an expert?
The answer is quite simple and straight forward right?
We call someone an expert if he/she is very knowledgeable pr skillful in a certain field.
This expertise doesn’t evaluate at a website level or organizational level but at a content level.
Google always prioritizes content that is written by experts or at the very least reviewed by an expert. At the end of the day, it comes down to not only having the knowledge but knowing what your audience wants and how you can deliver the best information to them.
Authority is about reputation, particularly among other experts and influencers in your industry.
Having good authority means you can be used as a good source of information in your industry.
Being an expert in your industry and having authority is great. However, it all comes down to trustworthiness.
Why Do You Need It?
Google is always trying to provide its users with the most relevant and quality content. Google EAT algorithm update was first introduced in 2014 and the majority of the affected websites were medical, health, nutrition, wellbeing, and such other websites.
To put it simply, if Google finds another domain or website that provides a better web experience than yours, Google will promote them instead. Here I’m talking about loss ranking, loss traffic, and loss revenue as a result.
How Can You Improve E.A.T.?
Here are some ways I found to be relevant to improve your EAT:
1. Edit Low-Quality Contents
Keeping low-quality content doesn’t directly impact the EAT of your website. However, it can negatively impact the reputation of your overall website.
For this reason, pages with low EAT and low-quality contents should be edited or removed in majority of the cases.
2. Keep Updating Contents
There are contents that don’t any updates even after years and there are contents that need to be updated after every while.
For example, content like ‘How to fix a broken door?’ doesn’t need or need very few updates even after years. However, on the other hand, content like ‘Best smartphones in April 2021’ needs regular updates as it includes time in it.
3. Visible Authors
Every content written by different authors should be named. And adding additional author information like short descriptions about the author, and adding links to other online profiles of authors also helps to raise the author’s expertise.
4. Get More Reviews
If you provide any kind of service or have an eCommerce store, it’s good to have as many good reviews as you can on platforms like Trustpilot, Google my Business, etc.
Getting more good reviews on those platforms increases the trustworthiness of your website.
5. Improve User Experience
Last but not least is improving the user experience. Google has also mentioned in their recent updates that user experience will the no. 1 ranking signal.
Making it easier to navigate through your website and having a good experience for both computer and mobile users can help you increase your rankings in Google.
EAT is important to your website when it comes to ranking.
However, it doesn’t affect all types of websites. If you have a website that discusses gossips and other related topics then EAT won’t affect your website as it will affect websites that talk about health, wellbeing, and other related topics.
Hope the details given in this post will benefit you to rank higher in Google.
Let me know if I skipped any topic related to EAT and have little knowledge about it.